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A globe standing on a desk with a white table cloth in a classroom.

Our Brand.

All our brand and communication guidelines.

Brand & Messaging.

To stop people getting confusing mixed messages from us, ADD International operates as one organisation with one brand. As a member of staff, you’re a representative of ADD International, so it’s important to remember that everything you do affects our brand.

These resources are here to help you.


Logo.

Download our logo.

Contact the Comms team if you need more versions of our logo. If you’re sending our logos to an external designer or website, please send ADD International’s visual guidelines as well.


Our Fonts.

Please use Calibri in most of your documents. However, if you are designing a report or presentation, you may also use:

If you’re sending the fonts to an external designer or website, please send ADD International’s visual guidelines as well.


Guides on collecting stories, photos and videos.

Please note you will need to be a member of the ADD Communications Sharepoint Library to access these files.

Please contact communications@add.org.uk if you do not have access and this can be arranged immediately for you.

Templates.