Brand & Messaging.
To stop people getting confusing mixed messages from us, ADD International operates as one organisation with one brand. As a member of staff, you’re a representative of ADD International, so it’s important to remember that everything you do affects our brand.
These resources are here to help you.
Logo.
Download our logo.
Contact the Comms team if you need more versions of our logo. If you’re sending our logos to an external designer or website, please send ADD International’s visual guidelines as well.
Our Fonts.
Please use Calibri in most of your documents. However, if you are designing a report or presentation, you may also use:
- Montserrat – use in capital letters, for headers only (if publication is shared on PDF or printed)
- Open Sans – use for all text as this font is fully accessible (if publication is shared on PDF or printed)
If you’re sending the fonts to an external designer or website, please send ADD International’s visual guidelines as well.
Guides on collecting stories, photos and videos.
Please note you will need to be a member of the ADD Communications Sharepoint Library to access these files.
Please contact communications@add.org.uk if you do not have access and this can be arranged immediately for you.
- Safe Communications – The following document provides some guidance on informed consent, what it is and how to obtain it.
- Safe Communications with Children – Please use the following as a guide for how to work with children safely.
- Safe Communications with Abuse Survivors – Please use the following as a guide for how to work with abuse survivors. This relates to projects that deal specifically with abuse survivors such as our gender-based violence work, where individuals are currently undergoing support for abuse and are at particular risk.
- Collecting Case Studies – Great storytelling is a fundamental part of ADD Internationals work. This guide on Gathering Stories will talk you through the 4 stages of collecting case studies: 1. Finding Compelling Case studies 2. Preparing your interview questions 3. Top tips for conducting good interviews 4. Practical tips for running an interview
- Template Interview Questions
- Taking great photos from the field (LARGE FILE). – To tell a great story, you need great photos. Photos bring our work to life, prove our impact and inspire people to support what we do. This guide will help you understand what makes a great photo and advise you on what doesn’t.
- Taking great photos from the field (SMALL FILE)
- Shooting videos with your camera or phone.